Search
Close this search box.
Contact Us

The Best While Label Online Casino Software

Save Time and Money” Opt for our White Label solution to save on time and costs. Simply choose your casino name and domain, and let us handle the rest. Launch your brand-new online casino effortlessly.  

Licensed and Ready to Operate:  Secure your licensed online casino with our Extendy proprietary platform. Enjoy a comprehensive, hassle-free setup and start attracting players today. Make your mark in the iGaming industry.

Table of Contents

What is a White Label Online Casino?

What is a White Label Online Casino?

A white label online casino is a comprehensive solution provided by a third-party company, which allows businesses to launch their own branded online casino without the need to develop the platform from scratch. Essentially, the white label provider offers a fully functional casino platform, complete with games, payment solutions, and back-office tools. The business purchasing the white label solution can then customize the platform with their own branding, ensuring it looks and feels unique to their customers.

White label online gaming pricing model

Our white label solution is competitively priced to provide maximum value for startups:

White Label Solution Setup

 

Expense Category Estimated Cost (EUR)
Online casino platform core (Back office) 17,000
Website frontend development + design 5,000
Mobile casino version 3,000
Total 25,000

White Label Solution – Charges on Transactions

Service Fee (EUR)
Online casino platform (minimum 2,000 EUR after 3 months) 7.5%
Integrated games (Customization to 120 providers) 7% – 12%
Acquiring (Depends on method and jurisdiction) 2% – 12%
Total 16.5% – 31.5%

Note: VAT needs to be added if applicable. Annual fees are also applicable based on the specific services and licenses used.

 

Development Costs of a White Label Casino

Determining the cost of developing a white label casino is complex and depends on several factors. The final estimate can vary widely based on the specific requirements and choices you make for your casino project.

Factors Influencing the Cost

  1. Customization vs. Template-Based Design:
    • Customizing your casino from the ground up will generally cost more than using a pre-made template. Customization involves unique design elements, bespoke features, and tailored user interfaces, all of which add to the overall cost.
  2. Game Providers:
    • The number and variety of game providers you choose will also impact the cost. Opting for game packages from multiple providers can significantly increase expenses compared to choosing a single provider.
  3. Pre-Launch and Post-Launch Expenses:
    • Pre-Launch Expenses: These include the initial setup costs for the online platform, marketing activities to attract players, and obtaining the necessary licenses. Typically, these expenses account for around 70-80% of the total costs.
    • Post-Launch Expenses: These involve ongoing operational costs such as customer support, maintenance, and marketing activities to retain players.

 

Typical Cost Breakdown of white label casino

  • Online Platform Setup: Accounts for approximately 30-40% of the overall costs. This includes the development of the backend, frontend, and integration of various services.
  • Marketing Activities: Typically consume another 30-40%. Effective marketing is crucial to attract and retain players.
  • Licensing Procedures: Around 10-20% of the costs go towards obtaining and maintaining necessary licenses.

Average Cost Range

The cost of setting up a white label online casino with a reputable provider usually ranges from $10,000 to $40,000. Some providers offer cheaper alternatives but may take a revenue share percentage as part of their commission.

Our Expertise

At GBO, we specialize in providing comprehensive white label solutions that cater to startups and established businesses alike. Our expert team will provide you with a detailed quote tailored to your specific needs, ensuring you get the best value for your investment.

Contact us to get an accurate estimate for your white label casino project and learn more about how we can help you launch a successful online casino.

When is a White Label casino Model the Best Choice?

A white label model is ideal for startups and businesses looking to enter the online gaming market quickly and cost-effectively. Here are some scenarios where opting for a white label online casino solution makes the most sense:

  1. Limited Technical Expertise: If your team lacks the technical skills required to develop and maintain a complex online gaming platform, a white label solution provides a ready-made platform that is managed by experts.
  2. Budget Constraints: Developing an online casino from scratch can be prohibitively expensive. White label solutions offer a more affordable entry point, with lower setup costs and reduced financial risk.
  3. Time-Sensitive Launch: Time-to-market is crucial in the competitive online gaming industry. A white label solution allows you to launch your online casino quickly, often within a few months, as opposed to the years it might take to develop a platform from scratch.
  4. Regulatory Compliance: Navigating the complex regulatory landscape of online gaming can be daunting. White label providers often include licensing as part of their package, ensuring your casino is compliant with relevant regulations from the outset.
  5. Comprehensive Support: White label solutions typically come with ongoing support, including customer service, software updates, and security measures, allowing you to focus on marketing and growing your business.

Why Choose Our White Label Solution?

At GBO, we specialize in providing white label online casino solutions that are tailored specifically for startups. Here’s why our solution stands out:

  1. Built for Startups: Our platform is designed with startups in mind. We offer a smooth onboarding process and provide all the necessary tools to get your casino up and running quickly.
  2. Ease of Start: Our white label solution includes everything you need to launch your online casino, from the platform core to website development and mobile casino versions. You don’t need to worry about the technical details—we handle it all.
  3. Smooth Onboarding: Our onboarding process is streamlined to ensure you can start operating your casino as quickly as possible. We provide comprehensive training and support to help you understand and manage your new platform.
  4. Complete Package: Our solution includes licensing, payments API integration, and a vast library of games from top providers. This comprehensive package ensures you can offer a competitive and attractive online casino to your customers.
  5. Low Costs: We offer competitive pricing to make it easier for startups to enter the online gaming market. Our transparent pricing model ensures there are no hidden costs.

what are the types of whilte label online casino?

  1. White-label online casinos come in various types, each catering to different business models and levels of customization. Here are some common types:

    1. Turnkey White-Label Casinos

    • Description: These are ready-made solutions that include everything needed to launch an online casino. They come with pre-integrated games, payment systems, licensing, and support.
    • Pros: Quick and easy to launch, minimal setup required.
    • Cons: Limited customization options, may look similar to other white-label casinos.

    2. Customizable White-Label Casinos

    • Description: These solutions offer a higher degree of customization, allowing the operator to modify the appearance, game selection, and features to better align with their brand.
    • Pros: Greater flexibility in design and features, unique brand identity.
    • Cons: Requires more time and effort to set up, possibly higher costs.

    3. Turnkey with a Custom Front-End

    • Description: This type combines the ease of a turnkey solution with a custom-designed front-end interface. The back-end operations and infrastructure are managed by the provider, while the front-end is tailored to the operator’s specifications.
    • Pros: Customizable user experience, faster setup than fully custom solutions.
    • Cons: Some limitations in back-end customization.

    4. Self-Service White-Label Casinos

    • Description: These platforms provide the tools and infrastructure needed to build and operate an online casino, but the operator has more control and responsibility for the setup and management.
    • Pros: High degree of control and customization, more autonomy.
    • Cons: Requires more technical expertise and resources, longer setup time.

    5. Crypto Casinos

    • Description: These white-label solutions are specifically designed to support cryptocurrencies for deposits, withdrawals, and gameplay. They cater to the growing market of crypto enthusiasts.
    • Pros: Appeal to a niche market, enhanced security and privacy, fast transactions.
    • Cons: Regulatory challenges, potential volatility in cryptocurrency value.

    6. Mobile-First Casinos

    • Description: These are optimized for mobile devices, ensuring a seamless experience on smartphones and tablets. They may include mobile-specific features like touch navigation and mobile payment options.
    • Pros: High accessibility and user engagement, caters to the growing mobile gaming market.
    • Cons: May require additional development for desktop compatibility.

    7. Sportsbook and Casino Hybrids

    • Description: These combine traditional casino games with sports betting options, offering a comprehensive gambling experience.
    • Pros: Attracts a wider audience, cross-selling opportunities.
    • Cons: More complex to manage, requires diverse content and features.

    8. Niche or Themed Casinos

    • Description: These focus on a specific theme or niche market, such as a particular game type (e.g., poker or bingo) or a unique theme (e.g., adventure or fantasy).
    • Pros: Strong brand identity, can attract a dedicated audience.
    • Cons: Limited appeal outside the target niche, may require specialized content.

Market Analysis of White-Label Casino Game Development

  • The white-label casino game development industry has experienced significant growth over the past few years. This growth is driven by advancements in technology, increased internet penetration, and a surge in online gambling activities. Below is a detailed market analysis that includes numbers, trends, and forecasts for the white-label casino game development sector.

    Market Size and Growth

    1. Global Online Gambling Market Size:
      • The global online gambling market was valued at USD 66.72 billion in 2020 and is projected to reach USD 127.3 billion by 2027, growing at a CAGR of 10.9% from 2020 to 2027 .
      • Europe currently holds the largest share in the online gambling market, followed by North America and Asia-Pacific.
    2. White-Label Casino Segment:
      • White-label solutions are becoming increasingly popular as they allow new entrants to enter the market quickly and cost-effectively.
      • The white-label segment is expected to grow at a similar rate to the broader online gambling market, driven by the need for quick market entry and lower initial costs.

    Key Trends

    1. Mobile Gaming:
      • Mobile gambling is a major trend, with more players using smartphones and tablets to gamble online. It is estimated that mobile gambling accounts for over 50% of the total online gambling market .
      • White-label providers are focusing on mobile-optimized platforms to cater to this growing segment.
    2. Cryptocurrency Integration:
      • An increasing number of online casinos are integrating cryptocurrencies as a payment method. This trend is particularly strong in regions where traditional banking options are limited or where players prefer the anonymity of digital currencies .
    3. Virtual and Live Casino Games:
      • The demand for virtual and live casino games is rising. Players are seeking more immersive and interactive gaming experiences, leading to increased investments in virtual reality (VR) and live dealer technologies .

    Market Forecast

    1. Revenue Projections:
      • The online gambling market is expected to continue its robust growth, with significant contributions from white-label solutions. The market for white-label online casinos is projected to grow at a CAGR of around 11-12% over the next five years .
      • Increased internet penetration and smartphone adoption are key drivers of this growth.
    2. Regional Insights:
      • Europe: Remains the largest market, driven by favorable regulations and high disposable incomes.
      • North America: Expected to see significant growth due to the legalization of online gambling in several states in the USA.
      • Asia-Pacific: Emerging as a lucrative market with high growth potential due to rising internet penetration and changing regulatory landscapes .

Conclusion

The white-label casino game development market is poised for significant growth, driven by technological advancements, increased internet and smartphone penetration, and evolving regulatory frameworks. The ability to offer a quick, cost-effective entry into the online gambling market makes white-label solutions highly attractive, particularly for startups and new entrants.

  1. According to our research, the market size is expected to increase significantly, reaching an estimated USD 127.3 billion by 2027. This consistent annual growth is driven by advancements in technology, increased internet penetration, and evolving regulatory frameworks.

The upward trend underscores the expanding opportunities within the online gambling industry, particularly for white-label casino solutions. At GBO, we are committed to providing cutting-edge white-label solutions to help businesses capitalize on this growing market.

Source: GBO Research

For more detailed insights and to learn how our white-label solutions can benefit your business, contact us today.

Frequently Asked Questions (FAQs)

  1. What is a white label online casino?
    • A white label online casino is a turnkey solution that allows you to launch an online casino under your own brand using a fully functional platform provided by a third party.
  2. Why should startups choose a white label solution?
    • White label solutions are cost-effective, easy to implement, and come with comprehensive support, making them ideal for startups with limited resources and technical expertise.
  3. What does the GBO white label solution include?
    • Our solution includes the online casino platform core, website frontend development, mobile casino version, licensing, payment API integration, and access to games from top providers.
  4. How long does it take to launch a white label online casino?
    • With our streamlined onboarding process, you can launch your online casino in a few months.
  5. What are the costs involved in a white label solution?
    • Initial setup costs range from 17,000 to 25,000 EUR, with transaction charges between 16.5% and 31.5%. Annual fees and VAT may also apply.
  6. Do you provide support after the casino is launched?
    • Yes, we offer ongoing support, including customer service, software updates, and security measures.
  7. Can I customize the online casino platform?
    • Yes, our solution allows you to customize the platform with your own branding and preferences.
  8. Is licensing included in your white label solution?
    • Yes, our package includes the necessary licensing to ensure your online casino is compliant with relevant regulations.
  9. What payment options are integrated into the platform?
    • Our solution includes integrated payment APIs, supporting various payment methods to cater to your global audience.
  10. How secure is the platform?
    • Security is a top priority. Our platform includes robust security measures to protect your data and ensure safe transactions.

Choosing GBO’s white label online casino solution provides you with a powerful, cost-effective way to enter the online gaming market. Our comprehensive package and expert support ensure you can launch your casino quickly and confidently.

For more information on how our white label solution can help your business, contact us today!

Written by:

Gilad Oren

With 25 years in the industry, I’ve built my career around finance and online marketing, with a strong focus on the gaming sector. I founded GBO International Financial Services, where we specialize in corporate services for gaming companies, including company formation, banking, licensing, and merchant accounts. My work is all about helping gaming businesses navigate the complexities of the industry. 

Have a question? Need more detailes? Contact us!

  • Share on:

GBO International Financial Services, founded by Gilad Oren, specializes in gaming corporate services and online casino software solutions. With over 15 years of experience, they provide strategic consulting, incorporation services, licensing, payment solutions, and white label solutions globally. GBO attends major gaming industry conferences and aims to be a leading gaming license provider, focusing on the Asian and European markets.

About us

Solutions

Legal

Contact Us